Sell and Re-sell your Photos: Learn how to sell your pictures worldwide
by Rohn Engh
Why I bought this book
I bought this book at the same time as the book on Composition.
What I wanted to see was what kinds of photographs had a commercial value. This isn’t something you necessarily learn just by observing what images are used in adverts and in books. And I figured if this book made the bold claim that you can create marketable images then I definitely wanted to know how.
What I liked
This book is extremely well-written. The author has definitely put quite a bit of time into this subject area, and he demonstrates a sound knowledge of how to create for the market versus creating and hoping a market will emerge for you.
It is a great step by step for getting you to first of all think outside the box. It encourages you to reassess what you consider to be a good photograph. Sometimes a good photograph isn’t necessarily a marketable photograph. So the consumer’s desire for the product has to facilitate the creation. Ron gets you thinking outside the box in terms of keeping an eye on trends both locally and globally, learning how to work with agencies, commercial entities, and even employing old-school methods of marketing (you know, leaflets and flyers and posters that go up in public places or through people’s doors with the post. I actually have an interesting story where an artist friend in Hampstead employed the same tactic just six years ago. He is now very well established. Case in point).
He also sells you something I always firmly believed in: the value of hard work. Check out the chapter on working smart. Basically it’s about paving your way, and living as a person of your word. Follow through on what you say you can do, and never promise more than you can. Oh, and be prepared to put in the work. Even when it gets tedious or hard.
What I didn’t like
Well, this book is the 5th edition. I do hope that it’s the last one. I always hate to feel like I’m losing out, especially when it comes to purchases I actually make. But that’s a personal gripe.
Another thing to note is that although the title is about selling your pictures worldwide a lot of the information and sign-posting is for the American market. So be prepared to do a bit of digging around if you are not in the US. That said though, this book is so information-rich that this bit should be the least of your worries.
Another topic I would have liked to have seen would be on copyright infringement for the modern era. When this book was written the problems with pirating and sharing of information online was nowhere near as bad as it is now. It is a major problem for every industry. And it would have been interesting to see his take on how to deal with it in one way or the other.